Pinktober

We’re only 4 days into October and already I want to go to bed, pull the covers over my head and stay there until November. 

Why the despair?  More fool you for asking.  It’s October or, as it’s known in breast cancer patient circles, Pinktober.  Its ‘official’ title is ‘Breast Cancer Awareness Month’.  Not a bad thing in itself I suppose, although I think everyone is aware of it by now and what we really  need is more research.  What really gets my goat is the stupid, inane and downright insulting crap that appears in the name of ‘awareness’ every sodding year.

This year in addition to the usual mindless pink fluffiness (Tickled Pink? yeah Asda what a brilliant name for a laugh-a-minute disease), we have the tremendously badly thought out and completely undignified ‘show your strap’ campaign from Marks and Spencers (google it if you’re interested, I’m buggered if I’m supplying a link to it).  And far, far worse is the ‘set the tatas free’ nonsense appearing all over Facebook.  To add insult to injury the ‘tatas’ thing doesn’t appear to be linked to any charity or to raise funds at all.  It’s just a tasteless bandwagon jumping meme. 

I won’t go on.  A mega rant is not an interesting read nor does it do my blood pressure any favours.  Anyway my pal Kath puts it a million times better than I ever could. 

Enjoy your October.  I'm off to stick my head in a bucket of lager until it's all over.